5 Free SEO Tools to Audit Your Website
Are you looking to improve your website's online presence? Search Engine Optimization (SEO) can be intimidating to the average person, but it doesn't have to be. Small actions to optimize your content creation and website structure can make big improvements to your sites rankings!
My website audit package costs $350 and many SEO agencies charge thousands of dollars to run an audit on your website. Start by using these 5 free tools and you might see that optimizing your website for search engines isn’t as involved as you thought!
You can use these SEO tools to audit your website and see important places you are missing keywords. Many of these tools give you a bit of education as you go and show you how to create an SEO-friendly website, spot user experience issues, and identify broken links so you can stay ahead of the competition. Let’s review each of the tools free features below.
Google Keyword Planner
Google Keyword Planner allows you to discover new keywords for your industry, see the number of estimated monthly searches, and the cost to run ads.
Most SEO experts recommend finding keywords with high monthly searches and low competition but this advice can depend on your industry. You can use Google Keyword Planner to find long-tail keywords and search options that include your location if you are a brick and mortar business.
You don’t have to be running ads to use this tool but you do have to create an account as if you were going to start a campaign. Just remember to cancel it before you actually get charged for the ads.
Google Analytics
Google Analytics allows you to see how long people are spending on your website, what pages they are clicking through most, and where traffic is coming from.
Easily connect your Squarespace website to Google Analytics by adding your ID Tag under Settings > Advanced > External API Keys. This ID number can be found by creating a Google Analytics account and tapping on your profile. It usually looks like: G-XXXXXXX.
MozBar
MozBar has a free Chrome extension that gives you metrics on your links and gives you an authority score as you work to build up your backlinks. Create a free account to find keywords, run a competitor analysis, and analyze your backlinks (other websites that link to yours).
Semrush Site Checker
I used the paid version of Semrush for a while and it is crazy how in-depth your website audit can get with this tool. In a matter of minutes, it can crawl your entire website and create a PDF report of the findings.
Create a free account to find keywords, run a competitor analysis, and analyze your backlinks (other websites that link to yours).
I also love how Semrush gives you a list of action items to improve your website and gives you instructions on how to do so in a way that actually makes sense!
SEObility
The free keyword checker on SEObility analyzes your site's structure and gives a list of areas to add keywords for better ranking opportunities.The paid version of this tool is significantly cheaper than some of the others so it is worth checking out!
Wordstream
Enter your domain into Wordstream’s free keyword planner tool and you'll get an email with keywords, competition scores, and average monthly search results, similar to Google Keyword Planner.
Conclusion
With the right free SEO tools, you can gain valuable insights into how your website is being seen by users and search engines. You'll be surprised to see how easy it is to audit your website and boost your SEO results with the power of these free tools.
If you’re still doubting your SEO abilities, book a call with me and discuss if an SEO audit is right for you! I also offer Custom Website Design and VIP Experiences if you’re thinking about upgrading your site.
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