3 Important Reasons You Should Start Using Pinterest for Your Business
Why Use Pinterest as a Business Owner?
I know what you’re thinking: “Another social media platform to manage. Is it really going to pay off?”
But Pinterest is more than a social media platform- it is a visual search engine where people go for inspiration and ideas. This is why lifestyle, wellness, food and travel bloggers do so well on Pinterest. They have visual content that goes along with what they are writing about in their blog and selling on their website. People love a good photo and Pinterest makes it easy for creators to let their pictures do the talking.
For the most part, people aren’t getting on Pinterest to mindlessly scroll as they may do on platforms like Facebook and Instagram. There are those who browse Pinterest for entertainment but many potential customers are using Pinterest to find inspiration with a specific purpose in mind or an answer to their problem. I know I’ve use Pinterest a least 1000 times to find an easy recipe that my kids and husband will eat. 😜
In 2022, Pinterest had a whopping 433 million monthly users worldwide. When you compare that to the over 2 billion users using YouTube, Facebook, and Instagram, that might seem like chump change. However, according to Pinterest, its users spend twice as much money when compared to other platforms. So the people on Pinterest know what they’re looking for and are ready to click “Add to Cart.”
Pinterest is also one of few platforms that make it super easy to link directly to your own content or website. The vanity metrics are not what Pinterest content creators are after. Rather the business owners using Pinterest want to create content that converts, motivates, and inspires.
And lastly, while the reels and stories you post to your Instagram account get traction for maybe 48 hours, you can see results from your pins for months, even years! With the use of ads you can easily get more eyes on your Pins. Buying ads on other sites may be for naught because there is simply so much saturation in those markets already.
Converting Pinterest Users to Customers for Your Business
Another amazing quality about Pinterest is that each Pin connects to an external website (with the exception of Idea Pins). As a business owner, you can connect this to your blog so that viewers can get to know your brand and product better. Having Pins that connect to a blog depicts you as an expert in your niche.
If you own a product based business you can link a pin directly to your shop or become a verified merchant, meaning you can have a shop displayed on your Pinterest profile.
And another incredible benefit of using Pinterest is that 97% of searches are unbranded. This means that when people go to type in the search bar they are searching more vague terms such as “web designer” or “blog writing tips” not “Hilltop Help web designer” or “Hilltop Help Blog writing tips.” Inevitably, you’ll have a greater chance at getting seen in the search results in a more even playing field for small businesses and corporate giants alike.
Obviously being able to accomplish any amount of success on Pinterest means you have consistent content to post (at least daily is what I recommend) and that your account is optimized for SEO.
When someone clicks on your profile, they should be able to know exactly what you do and what you have to offer. This goes along with the “establishing your credibility” piece, but you want all of the content you create and repost to be on brand and relevant to your business.
Save your pins that you save for personal use (such as recipes or home decor if that’s not your niche) into private boards so that you don’t confuse your audience and the lovely Pinterest algorithm.
Optimizing your profile and creating and posting pins consistently is a hefty ask for business owners who may already be spread too thin. Depending on a number of factors, it could be worth it to invest in a Pinterest specialist such as me :)
A Lesser Known Benefit: Pinterest is a Positive Place
Have you ever scrolled through Facebook and Instagram, looked at a friend’s highlight reel of their luxurious vacation to Italy and felt bad about yourself? Unlike these platforms, Pinterest is a place for inspiration, not comparison.
In fact, 8 out of 10 Pinterest users stated they felt more positive when using Pinterest. In a world where negativity seems to fill the TV networks and airwaves, it’s no wonder people are opting to limit their time with that type of media.
You can be part of spreading that positivity and help those in your ideal audience by creating content that inspires and motivates them.
In Conclusion
So have I sold you on the benefits of using Pinterest for your business, yet? It may just be worth making the switch from other platforms or better yet, adding a Pinterest to your team.
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Happy pinning!