Occupational Therapist Website for In-Home Practitioner
As an OT providing treatment and services only in the Columbia, MD area, Caroline Carroll wanted her website to have a strong local SEO presence. We gave her that and a playful, mid-century modern style Squarespace website with bold colors!
about project
Like many in the medical field, after the pandemic hit in 2020, Caroline Carroll decided she wanted to step away from working as an occupational therapist in the hospital setting so she could have more freedom to be home with her children and make a bigger impact on her local community by providing in-home services in Maryland.
Because of her unique approach with in-home pediatric OT and her fun toddler nature classes, Caroline didn’t want a website that felt medical and sterile. She wanted a website that was warm and inviting, with organic and abstract shapes and colors.
Using a mid-century modern color palette, we created a brand suite that felt welcoming for parents and children alike. By conducting thorough market research for other toddler classes and occupational therapists in the Maryland area, we were able to utilize keywords that will help get her found by her ideal clients!
We are so impressed with the passion and knowledge that Caroline brings to her clients, and can’t wait to watch her business grow now that she has a stunning new OT website.
**site is client-managed
Services
Mini Brand Kit complete with a wordmark logo, color palette, patterns, custom icons, and stock photo sourcing
Market research and competitor analysis of other occupational therapists in the Maryland area
Set-Up of online shop and Acuity Scheduling for her community classes and virtual appointments
Custom website design for occupational therapy practice using Squarespace
Vibe
Mid-century modern style website
Bold, playful colors
Elements that connect with nature- rocks, leafs, waves
Industry
Medical Field, Pediatric Occupational Therapist in Howard County, MD
**site is client-managed
Results and testimonials
“The website looks wonderful. And the more I look at it, the more I really like it! I feel comfortable making changes thanks to the tutorials Maggie provided throughout the process.”
SEO Results: More engagement and time spent on the website, more organic traffic from Maryland area (see screenshots below)
