Website Audit & VIP Design Day for Esthetician in Rockville, MD
Carla, from Masterpiece Beauty Academy, came to me frustrated that her Google Ads were not converting into customers for her Esthetician training program. She had a DIY Squarespace Website that was difficult to navigate because of the many resource pages she wished to share with potential clients. After completing a website audit with keyword research, we got to work modifying the flow and function of her website, optimizing for search engines along the way.
Services
Website SEO Audit
VIP Design Day
Vibe
Approachable, Experienced, Professional
Black, white, and gold with sparkles
Industry
Beauty Industry, Esthetician
Home Page Before
Home Page After
Squarespace Website to Sell Permanent Make-Up Services and Courses
When designing a website for a semi-permanent make-up artist, the primary focus should be on creating an enticing platform that encourages potential clients to book appointments and explore the possibility of starting their own business in the field.
With a clean and visually captivating design, the website should showcase the artist's expertise, portfolio, and success stories. Clear and concise call-to-action buttons strategically placed throughout the website can prompt visitors to book appointments, while also offering comprehensive information on the certification process. Engaging content, such as testimonials and before-and-after images, can help build trust and showcase the transformative power of the artist's work.
By blending aesthetics, user-friendly navigation, and compelling messaging, the website can serve as a captivating tool to attract clients, inspire confidence, and motivate aspiring entrepreneurs to take the leap into the world of semi-permanent make-up.
