Postpartum Care USA Website Transformation
Client Overview
Postpartum Care USA is a telehealth service dedicated to supporting postpartum mamas with holistic care that addresses emotional, physical, and mental health challenges. Their mission is to empower mamas to feel acknowledged, supported, and replenished through expert guidance and personalized care.
Specializing in treating postnatal depletion syndrome and other postpartum symptoms, Postpartum Care USA offers a nurturing approach to helping mamas thrive during one of life’s most challenging transitions.
The postpartum care options available in the US are pretty abysmal, so I was delighted to support PPCU’s mission to get more women feeling their best after this life-changing experience. I was able to bring in my own experience as a pediatric and postpartum RN and as a mom of 3 to this project which made it all the more fun!
Website Revamp Project Scope
Postpartum Care USA approached me to update their website to better reflect their mission and improve engagement with their audience. The project goals included:
SEO Copy Editing
Optimized the website content for search engines while maintaining a warm, empathetic tone to connect with their audience.
Design Updates
Enhanced the website’s layout and user experience to drive conversions, all while retaining their existing branding.
Keyword Optimization
Incorporated targeted phrases like "web design for women's health" and "websites for holistic health" to boost organic search visibility and attract the right audience.
Website Before:
Website After:
SEO Results
The revamped website delivered measurable improvements in just a few weeks:
22 Inquiries Submitted: Within the first week of launch, the site generated a surge in leads, equating to multiple 5-figures of revenue generated.
Successful Webinar Campaign:
280 registrations for their webinar.
50 attendees participated live.
9 immediate conversions, with additional sales coming in over the next two weeks.
This project highlights how combining SEO-focused content and thoughtful design can significantly boost engagement and conversions for holistic health businesses.
Key Features
Optimized Content: All pages were refreshed with SEO-friendly copy tailored to holistic health audiences and emphasizing the convenience of these postpartum telehealth services.
Streamlined User Experience: Design updates improved navigation and ensured visitors could easily find the information they needed, leading to higher engagement.
Lead-Generation Tools: Integrated strategically placed forms and clear calls-to-action, encouraging visitors to take the next step in their journey with Postpartum Care USA.
Testimonial
"Working with Maggie was a game-changer for our website. She understood our mission and transformed our site into a platform that connects with mamas on a deeper level. The increase in inquiries and our webinar success were direct results of her expertise in web design and SEO. We look forward to bringing Maggie on to our team to continue with her monthly blogging services to continue improving our online visibility."
Takeaway for this Holistic Health Website Redesign
This project demonstrates how professional web design for women's health and websites for holistic health can achieve impactful results. Whether your goal is to attract more leads, host successful webinars, or connect with your audience on a deeper level, I can help create a website that drives measurable success while staying true to your mission.
Ready to get started? Let’s discuss how we can take your website to the next level!
